Community Involvement
Miller Auto Plaza has deep roots when it comes to the Central Minnesota community. Since 1932, our dealership has held a premiere spot amongst St. Cloud businesses and services, and we’ve always been grateful to be part of this area. The Miller family is from here, our team members are from here, and our customers are from here.
It’s part of our culture to pay homage to our community, and we have a lot of respect for Central Minnesota. We find great value in partnerships and collaborations that places the spotlight on the place we call home. We donate time and financial support to over 150 different organizations, local schools, and local individuals in need. Here are some of the causes, organizations, and events we help champion:
Women dominate car-buying decisions – and play a leading role in 85 percent of auto purchases. While this information speaks to us at our industry level, women have major influence across all avenues. The Women of Influence Summit hosted by Next Monday brings women together to unleash their personal and collective influence and celebrate the influence in us all. This event provides an opportunity to give influence a name and helps women identify what makes their power meaningful. At Miller Auto, we see that power of influence each day in Central Minnesota and applaud the influencers who affect change in their personal and professional lives. We’re proud to partner with Next Monday on an event – or movement – of this magnitude.
This event happens annually in the fall. For more information and to learn what the day will feature, visit here.
For more event information, follow our Facebook Page.
Day on the Lake: Miller Auto provides a day of fun in the sun with 30 Bigs and their Littles. We provide snacks on the water, and lunch back at the Plaza.Dairy Day: Each summer at a participating Coborn’s, Dairy Day features cheeseburgers and root beer floats sales benefitting Big Brothers Big Sisters of Central Minnesota.
For more event information, follow our Facebook Page.

Each October, the dealership donates one seat belt cover for each customer test drive taken during the month. The seat belt covers are donated to the Coborn’s Cancer Center who distributes them to women battling breast cancer. Seat belt covers are important for women undergoing chemotherapy as the treatments are most commonly administered through a port or PICC line which is frequently located along the seat belt line, which can make wearing a seatbelt without a padded cover very uncomfortable.
Each season, Miller Auto is proud to participate in the many charitable and fundraising golf outings area businesses promote on local courses.
Every year, the dealership provides support for the NitroX program which engages kids in the automotive industry. The annual camp is held at the St. Cloud Community and Technical College and the culmination of the program is that kids build and race their own NitroX cars. Also during the program, the dealership hosts a lunch for the kids and instructors, provides tours of the entire dealership, as well as providing each of the participants with a Miller/NitroX branded apparel.
Each year, a group of dealership employee’s volunteer time to help keep our community clean through the Adopt-A-Highway program.
Each spring, Miller Auto grants one lucky senior at Sartell Senior High School a new car as part of graduation festivities hosted at the school.For more event information, follow our Facebook Page.

Each holiday season, the dealership is involved in a campaign to collect toys for the Toys for Tots program. The dealership encourages community involvement by agreeing to donate an oil change for every customer who donates a toy.
Active participant in the Chamber Connection, and supporter of events at local businesses.
Twice a year, we invite customers to the Plaza for lunch, prize giveaways, and family fun.

American Red Cross
Twice per year, we invite the American Red Cross into the dealership for a blood drive. A number of employees participate by providing lifesaving blood donations. Community members are also welcome and the dealership supports this through advertising on social media and our readerboard.

The dealership donated approximately 200 backpacks full of school supplies to local schools in an effort to help children whose families cannot afford these basic necessities.

Each year, the employees of Miller Auto vote on a charity of the year. This charity is the beneficiary of a number of fundraising endeavors put on throughout the year. One of the main events is our Friday Fun-Raisers. One Friday per month, the dealership puts on a lunch in which the employees (and sometimes customers) pay $7 of which the proceeds are donated to Charity of the Year.

The dealership proudly sponsors two Philanthrofeed’s during the year. Philanthrofeed is a program which provides and serves hot meals to the homeless community. Dealership employees volunteer time to serve the meals.
Each holiday season, Miller Auto sponsors a few families in our Community, which are nominated by our employees. A list of items needed is gathered from the family. The employees go and pick an ornament off a tree within the dealership that lists out those items. The employee purchases the item, wraps, and returns the gift under the tree. Once all gifts are returned, Miller provides them to the sponsored families.
Each year Miller Auto brings a group of employees to help at a home build construction site.

Every year we pick a Charity of the year. Our staff votes and we run several small things throughout the year that allow us to contribute money raised to the Local Tri County Humane Society. With the growth of our community and the need for more space and volunteers, we thought naming our Charity of the Year as TriCounty Humane Society was a perfect fit! Throughout the year, we will be donating money to allow Tri County to continue to operate at the efficient level they currently do.
