My Career as an Auto Sales Consultant
For the past two years, I’ve worked as an auto sales and leasing consultant with Miller Auto & Marine. If someone had told me this 2.5 years ago, I probably wouldn’t have believed them. Although the circumstances that brought me here aren’t typical, the facts remain: I’m here, I’m doing a job I look forward to each and every day, and I’m good at what I do. My name is K-Sandra, and I’m here to tell you about my career as an auto sales consultant.
When I first came to Miller Auto & Marine, it was to apply for a position within their service department, but when I spoke to Human Resources, I learned there were no current openings. She asked me if I’d ever thought of working as a sales consultant and told me I seemed like a good fit. Even though most of my work background was in production and industrial work, I decided to give it a try.
Becoming an Auto Sales Consultant
For starters, auto sales consulting had something many of my previous jobs lacked – connecting with others. When you work with an individual or a family to help them make a vehicle purchase, there’s countless opportunity to make real, human connections. I’m listening to their needs, answering their questions, and trying to match them with the right vehicle.
Every day is different and it keeps me thinking on my feet. Like any career, there are both good days and difficult days. Regardless, it’s important to stay customer service minded and be as helpful as possible to each of my customers.
What I Want for My Customers
Above all else, I want my customers to feel comfortable and confident throughout the vehicle buying process and in their purchase decision. Our auto sales are non-commission based, which means my top priority is the same as yours: finding a vehicle that meets your needs, stays within your budget, and makes you happy. I understand how big of a financial decision a vehicle purchase can be, and I hope each customer enters into their purchase agreement with a sense of excitement and satisfaction.
In a lot of ways, most of my work is about connections. I connect with the customer, listening to their needs. Then, I work to connect the customer with the right vehicle. When a customer meets the right car for them, and I see the smile come across their face, that’s when I feel like I’ve done my job.
Women of Influence at Miller Auto & Marine
As a woman who works in a male-dominated industry, I feel like I did have a few extra ropes to learn. First, it had to do with looking like an auto sales consultant. I am probably not what you’d instantly picture when someone speaks about an auto salesperson. I had to learn to dress the part and grow confident in my ability to do what I do. In all honesty, women have a bit of an edge in certain areas of auto sales. Women have a good handle on style, understanding how the more subtle features of a vehicle impact its appearance. Anyone can take the time to learn the product line and understand vehicle features, but other things, like listening to a customer’s concerns and finding a vehicle that matches, requires a unique skill-set.
While I can’t speak for other central Minnesota dealerships or other sales positions, I know my work here at Miller Auto & Marine truly puts the customer first and tries to help them with whatever it is they need. When I first started, almost all of my customers were walk-ins. Since I’ve been here two years now, I have previous customers bringing their teen driver or spouse in to work with me. Whenever I work with referred customers, it reminds me just how important it is to keep meeting the customer’s needs as a top priority.